Projects
Back in 2017 when AI was more so starting to become a 'thing', I led content strategy for an award-winning B2B campaign for Intel AI.
Intel, AI
The Insight: AI seems like something only computer science PhDs understand, and potentially pose a threat to humans in the future. Most people don't really understand what Intel does today, beyond providing the chip 'inside' technology.
The Strategy: Show how Intel is leading the development of AI by making what seems like overwhelming data and technology into something clear and actionable. So, contrary to public perception, powerful AI is actually all about clarity and simplicity.
The Creative: In a campaign called "Signal in the Noise," we captured people’s attention with a visually driven approach (Where’s Waldo-like art) that showcases the remarkable things that Intel AI is doing such as helping finding missing children and diagnosing heart disease faster. We then created immersive editorial experiences that rounded out those stories on Intel.com. We even demonstrated the power of AI by actually utilizing AI to serve up those stories to the right audience on The Washington Post .com.
Awarded Global ACE award for B2B creativity, Clio for OOH, D&AD award for illustration (Doremus + TBWA\Chiat\Day collaboration)