Projects
Delivered a successful agency pitch that spoke to the Small Business Owner audience.
The Insight: Cash flow is the biggest challenge/stressor that Small Business Owners (SBOs) face when running their businesses. However, SBOs and the 'Super Spender' segment of SBOs put "rewards/value back" far down on the list of card benefits - because they didn't really understand that unlimited 2% cash back translates into significant rewards that can be pumped back into a business, AKA enhanced cash flow.
The Strategy: Dramatize just how far 2% can go for savvy business owners. Show how real business owners used the Spark card so strategically, they were able to take their company to the next level, such as providing healthcare benefits to all its employees (a real example).
Capital One, Spark card
The Creative: “That’s my 2%” and "What will you do with your 2" became the pitch-winning campaign lines that demonstrated how the unlimited 2% cash back amounts to formidable things for your company.
Why we won: Client said that we took a product and its RTBs and "made it more"- creating a paradigm shift for business owners who must be more resourceful in order to succeed.